Our Story

Vintage Inspired Beauties Made in Tribute to my Little Girls and Ex Husband

I have been making Jewelry since 2006. I work out of my Home Studio.

Funny story actually... I took Jewelry making in College in 2000. I was studying to be a Fashion Photographer, but did not think much of Jewelry making then. In 2005 I became a stay at home mom and would do crafts with my little girls. We were making noodle necklaces all the time. I grew tired of always wearing noodles while out running errands and wanted to purchase some real beads. Times were very tough then, but I convinced my husband to let me purchase $200 worth of beads. I created a few pieces and immediately my friends and family wanted me to make them pieces. Hence PenelliBelle, Inc. was born. Named after my Muses Penelope (then 3) and Lillie Belle (then 1). I had hoped it would be a way for me to contribute more to the family. My husband was working so hard to support us because we both thought it was important to keep the kids at home and not in Day Care. I really wanted to lighten his load and help give our girls a better life. I started doing Craft Shows and grew to do Home Parties. In November 2007 I opened my Etsy Shop. There were only 100,000 users then. There are about 10 million now!! Can you believe that!   Anywhoo....The first 9 months were really slow and only my really unique piece were selling. I got the idea to re-purpose a vintage brooch into a pearl bracelet. There was a war over the piece and tons of custom orders came in after that. We transitioned to all Bridal at that point. I seemed to have found my niche...or rather it fell in my lap! : )

I had been thinking for a while to start engagement rings, since Gemstones and Designs are my true passion, but was unsure of taking on the endeavor. My Grandfather was a master watch and Jewelry repair man and when he died in the winter of 2013 and I felt I owed it to his legacy to give it a go.  

Here we are, a decade later.  I have transitioned into all Engagement, Wedding Bands, and fine Jewelry.  I now have over 100 designs!!  

Much has changed over the last 10 years.  My Daughters are grown and I am divorced.  But my love and desire to provide for them has not changed.  We are a close knit family.  I love, Love Stories.  I am a hopeless romantic to the end.  I would be honored to be a small part of your Love Story!! 

Also Please contact me @penellibelle on Instagram or at penellibelle@gmail.com if you would like to discuss a custom design

Sincerly,

Lindy Giese, Owner/Designer @ PenelliBelle, Inc.